Branding and Logo Design for the "Brilliant City" Business Center
Task: to develop a logo and branding for a modern business and retail center.
The client was presented with three logo options, each reflecting the values of Brilliant City: a space that combines business opportunities with comfort and lifestyle.
The first option
Simultaneously emotional and strict, the monogram sign reflects the sharp facets of a diamond, the confident strength of development, and the naive lines of the showrooms.
It looks stunning on any medium. The sign integrates seamlessly into the strict black-turquoise corporate documentation design and emphasizes that "Brilliant City" is a modern and unconventional business center.
A strong modern lettering — a bold solution for the dull business environment. The sign will not leave indifferent either the hipster millennial or the conservative investor.
Elements of the corporate identity (pattern, colors, font families) enhance the logo in the design of promotional products.
A restrained wardrobe is provided for the center’s employees.
The logo is self-sufficient in any environment — both on pristine white documents and in the night city.
The logo is based on the glyphs of the CSTM Xprmntl 03 font. The logo and basic elements will form the foundation of a comprehensive brand book.
The second option
A modern logo with confident features. Depending on the context, it can be serious or youthful—the letters invite play, they are interesting to look at, examine, and study.
Geometric patterns are used on media (business documents, business cards, and advertisements).
The logo, along with the beautiful green pattern, draws attention to any branded product.
Large inscriptions with concise meaning help promote the business center in the city.
Numbers and facts are the best way to capture the attention of potential partners. They provide concrete evidence of value, helping to build trust and credibility.
The logo and corporate pattern become the foundation for the new style.
The third option
The logo is maximally restrained and conservative, playing on first-order associations. The strong geometric sign paired with the bold inscription symbolizes reliability and stability.
The signature turquoise and black colors fit perfectly into the atmosphere of commercial real estate.
A rare example of a logo that looks great both in business documentation and on promotional products.
The strict and concise identity is complemented by bright visual accents and photographs.
Strict doesn’t always mean boring.
The project was completed in 6 days.