"Toyota for Business" Brochure for the Official Toyota Dealership in Kharkiv

Task: to create and design a corporate sales catalog that effectively presents Toyota’s advantages to business clients.

Result: the brochure proved to be highly effective, ultimately catching the attention of the importer. It was later requested for adaptation in other cities and Toyota dealerships across Ukraine.

At the start of the project, I conducted an interview with the Head of Sales to gain a deeper understanding of the strengths of Toyota models and the main concerns of corporate clients.

Based on this, I prepared text content that emphasized the benefits of Toyota vehicles for different business needs, ensuring the messaging was clear, persuasive, and aligned with the expectations of potential buyers.

In addition to the textual part, I designed the graphics and visual elements, adapting Toyota’s corporate style to the local market and making the layout structured and easy to read.

To make the brochure more engaging and relevant, I introduced character personas representing different types of business clients and their vehicle preferences.

This approach helped decision-makers quickly identify the Toyota model that best suited their corporate needs, making the content not just informative but also relatable.

The project was completed within 10 days.