Identity, Website, and Marketing Communication for the "Vienna Stars" Football Club
Task: bring vibrant life to the children’s football club.
The Vienna Stars Football Club was founded in Vienna in 2022 by two brothers — professional football players.
The club’s sports school offers training for children aged 3 to 16, where young athletes learn teamwork, perseverance, and respect for their opponents.
At the very beginning, the club had only a simple logo. It was not graphic and looked outdated. It needed a refresh while maintaining continuity with the original design.
The initial version of the logo that required redesign
The new logo became brighter and more graphic. It looks great on all types of surfaces, including packaging, t-shirts, and other materials.
In the starter pack, new club members receive signed membership documents, a sports kit, stickers, rules, and branded merchandise of the club
Coaching Polo Shirt Design
Vienna is a multicultural city, and it’s no surprise that parents and their children speak many languages, but not always German. Therefore, all important information in the club’s documents is carefully provided in additional languages.
Design of the basic documentation — forms, club stationery, and business cards
Since the visual communication of the club needed to appeal not only to parents but also to be interesting to young football players, I created a mascot for the club.
The mascot fosters an atmosphere of positive competition, serves as a source of inspiration, and motivates children to strive for better results on the football field.
Wynner the Sprightly Eagle — the club’s mascot
Since the primary channel for attracting new members is organic search on the internet, a simple website was created for the club. After several months of SEO support and content management, the website secured top positions in search results for most relevant queries. The site is available in four languages — German, English, Russian, and Ukrainian.
The majority of the traffic comes from mobile devices. The website is responsive and optimized for all devices, loads quickly, and users can easily find all the important information.
The majority of the traffic comes from mobile devices. The website is responsive and optimized for all devices, loads quickly, and users can easily find all the important information.
Maximally user-friendly and intuitive mobile website
The development and support of the project are carried out on a pro bono basis.
Appreciation Letter